Flamingo Rose | Lateral City Apartments
An integrated creative agency with luxury brand knowledge at its core.
marketing, communications, copywriting, presentations, events, strategy, branding, luxury
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Lateral City Apartments

Category
Branding, Copywriting, Design, Marketing Strategy, Positioning
About This Project

Contracted to develop new brand voice and create website copy as part of significant rebranding for group of growing luxury serviced apartments in Edinburgh. Went on to develop positioning, collateral design and logo for newly launched The Edinburgh Grand and its outlet, The Register Club. The most recent opening, Abbey Strand Apartments at Holyrood required us to work alongside The Royal Collection Trust, respecting the particular sensitivities associated when partnering with the Royal household.