Packing our bags and heading east, we travelled to Doha to support The Luxury Collection's debut resort in Qatar - Al Messila, A Luxury Collection Resort & Spa, Doha, with brand positioning, visual ideation and strategic experience blueprint. The project included comprehensive research, analysis and overview to develop positioning that established the character and strategic future of the resort. We also designed a fabulous new visual identity and formulated an experience blueprint that tapped into the overall brand promise.