FIRE at W Barcelona
19879
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FIRE at W Barcelona

We loved sinking our teeth into this delicious project! One of the hottest hotels on the planet, W Barcelona, asked us to consolidate the concept of their new restaurant, FIRE. Working alongside the team, we refined and reworked the initial idea to embody a 'positives attract' positioning, which we rolled out across global narrative, website text, social media soundbites and tagline.

Category
copywriting, positioning