Al Messila, A Luxury Collection Resort & Spa, Doha

Packing our bags and heading east, we travelled to Doha to support The Luxury Collection’s debut resort in Qatar – Al Messila, A Luxury Collection Resort & Spa, Doha, with brand positioning, visual ideation, and strategic experience blueprint.

The project included comprehensive research, analysis and overview in order to develop a positioning deck that established the character and strategic future of the resort.

We also designed a fabulous new visual identity and formulated an experience blueprint that tapped into the overall brand promise.